Essie, a leading nail polish brand known for creating joy through color, is partnering with The Foundation for Art and Healing (FAH) and Project UnLonely to launch as part of Hands All In, a holistic global initiative to support Essie’s brand values, starting with a commitment to its community.
As a color-focused brand, rooted in celebrating creativity and promoting happiness, Essie is committed to helping its community build meaningful connections through color.
There is an epidemic of loneliness around the world, with 61% of Gen Z admitting they feel lonely and 46% of Gen Z saying their loneliness has increased since the pandemic. Essie aims to identify impactful methods to help reduce the effects of loneliness on the Gen Z community and has partnered with FAH to promote creative expression as an innovative approach to alleviating loneliness.
“At Essie, we are obsessed with color and its power to bring people together through storytelling,” said Isabelle Carramaschi, Vice President of Essie. “We have never been so connected by technology, yet overwhelming numbers of people are simultaneously struggling with a level of disconnection never seen before. to help create positive change. Hands All In aims to create colorful bonds to uplift those who feel lonely.
By UnLonely Project, which raises awareness of the negative consequences of loneliness on physical and mental health, FAH strives to explore creative arts-based approaches to dealing with the impact of loneliness. FAH developed an evidence-based workshop as part of the UnLonely project called Colors & Connection to connect students and academic communities through the use of color, art-making, and story-sharing. In partnership with Essie, Colors & Connection has been implemented on college campuses across the country, including Harvard University, School of the Art Institute of Chicago, and Emerson College.
Hour-long workshops take place in-person in group settings and are grounded in the proven power of color to facilitate personal reflection, imagination, self-expression and connection. They offer guided “connecting through colors” activities and engaging exercises that stimulate rich conversations and authentic engagement with self and others in a comfortable and supportive environment. Essie and Project UnLonely will continue to roll out additional Colors & Connection programs on college campuses across the United States in 2022.
“FAH launched Project UnLonely in 2016 long before the rise of loneliness became a global concern, and its urgency can no longer be overstated,” explained Harvard Medical School faculty member Dr. Jeremy Nobel and founder and president of the Foundation for Art & Healing. . “Through our programs, we continue to see the power of creative expression and the arts have a remarkable impact, enhancing connection and fostering a sense of belonging. We are thrilled to partner with Essie to bring these new approaches to students navigating the social and emotional challenges of the campus experience.”
To celebrate this new partnership, the brand is building a skate park in Los Angeles on March 23-24 at the Annenberg Community Beach House in Santa Monica and installing a colorful and interactive community art mural. Via Skateboarding Organization Grltourbillon, the brand will invite the local skate community to come together and share a creative and colorful transformation together. Through these events, Essie aims to reach a wider community and give more visibility to loneliness and its Hands All In cause mission.